Website owners and masters are constantly struggling hard to come up on top in search engine results and to beat their competition. They have been facing problems and are amidst hectic activities to correct them since 2013 is a year of updates from Google. It has been releasing one after another updates without giving webmasters time to adjust. On the whole numerous websites are affected due to these Penguin, Panda and Hummingbird updates of Google. Hence it is imperative to design and develop a strong strategy for improving SEO performance.